Citi Retail Services

Each year, Citi generates approximately $7 billion in revenue through unique credit card products developed with the most-beloved retailers in the country.

From a seamless application process to a frictionless path to pay your bill, the Citi Retail Services Design and UX team makes all those relationships possible. Our products serve a wide variety of clients from everyday customers to large-scale businesses.

Leading an agile team to seamlessly scale.

I lead a team of 12 content strategists and copywriters audited, edited, and maintained over 1200 copy decks by developing the content strategic vision for over 30 new and existing brand partners including Macy’s, Bloomingdale’s, The Home Depot, Wayfair, L.L.Bean and Shell.

We develop content for easy, accessible, inclusive, mobile-first applications…

…with beautifully simple and simply beautiful servicing flows.

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